Video from UX Salon 2014. From lost tribes to engaged users: Ethnography and UX

Video from UX Salon 2014. From lost tribes to engaged users: Ethnography and UX

Video from UX Salon 2014. From lost tribes to engaged users: Ethnography and UX 1621 1064 UX Salon

Interaction design and UX are in growing demand as product developers place more and more emphasis on the communication between users and digital products. While spending hours planning wireframes and designing the users’ technological journey, we hardly stop and ask: who are our users? Do Hasidic Jews need the same smartphones as the secular community? Does Facebook play the same role in England as in South America? Do teenagers use mobile phone cameras like pensioners?

These questions are constantly explored by companies such as Microsoft, Intel, Amazon, Nokia and Coca Cola. By hiring digital anthropologists who provide on the ground analysis, product development teams today are able to stay at the forefront of their industry.

Join Elad Ben-Elul to discover the impact of anthropology and ethnography as an integral method to improve product design and marketing. Learn how you can become an ethnographer yourself to find out what people need but don’t even know they want.

Elad will discuss the role of ethnography in start-ups, the link between ethnography and UX and the upcoming research field of digital anthropology. Practical tips about how anyone can become an ethnographer are also included.

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