A great user experience is necessary for whomever the target audience for your website is. However, a B2B UX comes with its own set of best practices distinct from a B2C website.
In this event we will explore several key differences between B2B and B2C UX concepts. From psychological sales process, User vs. Buyer, content, and beyond.
We will focus on real use cases and practical takeaways for UX designers, allowing you to understand how to approach a B2B project.
Jonathan Arad has been part of the Israeli start-up eco-system in the past 15 years as an entrepreneur and product specialist. In his current position as Director of Product Management at Setoo he leads the company’s efforts to create the first B2B2C parametric insurance platform. Previously, Jonathan founded two B2C startups leading their GTM and product strategies.
Will be joining us during the Salon Panel Discussion:
Yoram Rosner – CEO – 5IVE
Oded Babayoff – VP Product Design at SimilarWeb
Ran Liron – Head of UX at Cyber Ark