We are collaborating with Haifa Tech Talks to bring 3 inspiring UX Design talks to our northern capital, Haifa.
19:00: How To Design Trust?
19:25: Focusing on the Problem, not the Solution
19:50: Turning ‘Boring’ into ‘Fun’.
Talk 1: How To Design Trust?
This is talk we will focus on key user experience ideas and methods that creates retention and customer happiness. We will talk about how to build a trusting relationship with the user through tone & language, information transparency, user flows and even technical bugs.
Shelly Shmurack is a Master of Fine Arts Graduate, with a decade-long experience in customer psychology facing roles – 4 of those years in Design and Branding roles and 3 years in UI/UX and Product Roles.
Currently she is a Product Manager, The Founder & Co-Host of “Mozzarella” – The First Product Management Podcast in Hebrew.
Talk 2: Focusing on the Problem, not the Solution
In today’s rush, there is a continued pressure to reach quick outcomes and to deal with the solution-domain thus neglecting very quickly the problem or opportunity-domain. Shir will use the famous story of Alice in Wonderland as a UX Tool to attend users, needs and opportunities.
Shir Aloni’s background is in computer-science and psychology.
The technology era involved object-oriented programing, R&D management, product management as well as reaching an exit in a startup he initiated. 15 years ago he came out of the closet and established Novia UX Design with his soul mate Yael. Together they designed for leading firms such as Better Place, Syneron Medical, 8200 as well as promising startups.
Talk 3: Turning ‘Boring’ into ‘Fun’.
How could we design fun yet effective health interventions? This talk will cover strategies for crafting engaging experiences while also providing effective health interventions. Dana will take us through the process and key insights gathered in her research while designing games for health.
Dana Fridman is a designer, researcher and lecturer at the School of Design, Victoria University of Wellington. She is also a co-organiser of a UX meetup on the other side of the world (New Zealand). Her background involves psychology, product design, development, and entrepreneurship. Dana is fascinated by the ways we could use design to improve people’s lives and loves the field of user experience design.