Join us for UX Night live on Zoom with the amazing Paul Boag
About this Event
The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase.
However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably.
How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that we will discuss in this Meetup.
About Paul Boag
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.