When Online and Offline Meet / Orit Dolev
Technology is constantly changing the way we are living. Powerful mobile devices and widespread connectivity, serve as fertile ground for new shopping experiences. Everything that we know about how, where, when and even why we shop – is changing. The digital and physical worlds are starting to blend into one. We are reaching a new era of consumerism, the omni-channel shopping era.
In this lecture, we will learn about the shift that is happening in the retail world. We will review several examples and discuss the UX opportunities this change conveys.