What can design learn from behavioral psychology? How can we design for behaviour change? The Nudge concept is a collection of tiny little design hacks that can encourage people to make better decisions.
A nudge is like a tiny push towards a specific path without limiting the alternatives. A good nudge helps people and is not meant to mislead them.
Hi! I’m Tom Even, a product designer based in Israel. I work with startup companies and blog about creative thinking. I graduated from Bezalel Academy of Arts and Design, BA in visual communication. I’ve been fascinated by what design can learn from behavioural psychology after studying the “Nudge Concept” in Denmark.