The Kano Model is a technique for classifying customer needs and determining appropriate levels of innovation for products and services.
Created in the 1980s by Prof. Kano, its main objective is to help team uncover, classify, and integrate three categories of Customer Needs and Attributes into the Products or Services they are developing.
In this presentation will explore how the Kano Model can benefit user experience design, we will learn how we can use it as a tool for creating more satisfying products and services.
Yishay Cohen is a UX Analyst with 10 years experience. Besides working with several Dutch banks, Microsoft innovation labs, Intel and other big companies, he has been working and mentoring startups in Google Launchpad and Siftech in Jerusalem for the past year, and teaching and lecturing about UX in Netcraft academy for UX and in other initiatives.