As UX designers, we are continually striving to meet the needs of our customers, from the initial user research to designing and testing. How could we learn the most about what our customers need along the way, and how could we discover these learnings in more meaningful ways for everyone involved?
Join us for a session about UX research and Participatory Design, where we will learn about some of the tools that could help us achieve these goals, and get to play with them in a series of hands-on activities.
Dana Fridman is a designer, researcher and lecturer at the School of Design, Victoria University of Wellington. She is also a co-organiser of a UX Meetup on the other side of the world (New Zealand). Her background involves psychology, product design, development, and entrepreneurship. Dana is fascinated by the ways we could use design to improve people’s lives and loves the field of user experience design.