A company’s relationship with its customers is about much more than improving product ratings or decreasing wait times. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible; this helps companies improve not only the buying experience but also their bottom line.
This coming November 21st, Bank Hapoalim Innovation Center and UX Salon Is inviting you to an evening dedicated to Designing the Customer Experience, a look from a different perspective.
18:00-18:30 Registration Snacks and Beer
18:30-18:35 Opening Remarks – Golan Scherman, Head of Innovation Division, Member of the Board of Management, Bank Hapoalim
18:35-18:45 From New York to Tel Aviv in 7 minutes, Creating Emotional Experiences in Physical and Digital World – Orit Yehuday, Head of Customer Experience, Bank Hapoalim
18:45-19:00 Reinventing Convenience in the Digital Age – Best Practices – Dana Olsher, Marketing Manager, YELLOW
19:00-19:15 “Be Careful What User Wish For” Designing for Clients Satisfaction – Alex Shilman, Social Psychologist
19:15-19:30 “Nobody Wants Your Product” – Gil Sadis, Head of Product, Lemonade
*Please Note, the event will be in the Hebrew language.