Class begins on June 8, 2021

Designing for Emotion Masterclass

Online class with Aarron Walter, Author, Designing for Emotion

Learn how to design for the complex emotions of your customers using foundational principles of design and psychology guided by sound ethics. Aarron Walter, author of the best selling book Designing for Emotion, will reveal the power of personality to shape a brand and product experience and present a clear way to create powerful experiences by designing for diversity, equity, and inclusion.

Join us for a 2-day masterclass to get a fresh perspective on designing human experiences filled with emotions—good, bad, and all that’s between.

Dates: June 8, 9, 2021

2 Interactive Sessions

Time: 15:30 - 18:00 (GMT+3)

2 live sessions, 2.5h / each

Who is it for:

  • Designers at any level who want to learn how to go beyond creating usable interfaces to create memorable, emotionally engaging experience will find value in this workshop.
  • Entrepreneurs looking to create compelling products that beat competitors by delivering a superior user experience
  • Product managers/owners who want to better understand how design creates competitive advantage and value for a business

In this workshop you’ll learn to:

  • Use principles of psychology to design memorable, emotionally engaging experiences
  • Use the power of research to understand the emotional experiences of your customers
  • Create well designed and well timed moments in your customer journey that transform perceptions of your brand and create real business value
  • Use the power of personality to shape a brand and product experience
  • Create powerful experiences by designing for diversity, equity, and inclusion
  • Talk to executives and partners outside the design team to communicate the value emotional design creates for a business

How do we design experiences that build trust with skeptics, address people’s fears, and are more inclusive of those who have been left out? In this masterclass, Aarron Walter, will explain how emotional design — the intersection of design and psychology — can help you and your team design better experiences for all.

Video Intro:

Book Included:

Each attendee gets a free digital copy of Designing for Emotion Book ?

Meet your instructor, Aarron Walter

Aarron Walter is senior product and design lead at Resolve to Save Lives where he explores how design and technology can help fight COVID-19. Formerly, he was the VP of content at InVision, drawing upon twenty years of experience running product teams and teaching design to help companies enact design best practices.

Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and many Fortune 500 companies, startups, and venture capital firms.

How will this work?

LIVE Training

Join the online class and learn directly from Aarron Walter. 2 fully interactive sessions. Participate, ask questions, and work together LIVE with your team.

Digital Learning

Get a free digital copy of Designing for Emotion Book + You can always re-watch the sessions at a more convenient time and follow the class at your own pace.

Designed for Busy you

We designed this course to work with your busy schedule. 2.5hour/class x 2 sessions

Frequently Asked Questions

  • Please refer to our PayPal guide here:

  • Please install the Zoom client for Meetings. It may take a little time to download and install, so please grab it ahead of time if you can.

    To enter our class make sure you have the zoom meeting link in your email. You should get this link immediately after registration.

  • Or Send us an Email info@