A great user experience is necessary for whomever the target audience for your website is. However, a B2B UX comes with its own set of best practices distinct from a B2C website.
In this event we will explore several key differences between B2B and B2C UX concepts. From psychological sales process, User vs. Buyer, content, and beyond.
We will focus on real use cases and practical takeaways for UX designers, allowing you to understand how to approach a B2B project.
18:30 – Mingling and Registration
19:00 – Designing Business-to-Business UX / Jonathan Arad
19:30 – UX Salon Panel Discussion: UX and Product Leaders will discuss B2B vs B2C UX / Ran Liron, Oded Babayoff, Jonathan Arad
Main Speaker Bio:
Jonathan Arad has been part of the Israeli start-up eco-system in the past 15 years as an entrepreneur and product specialist. In his current position as Director of Product Management at Setoo he leads the company’s efforts to create the first B2B2C parametric insurance platform. Previously, Jonathan founded two B2C startups leading their GTM and product strategies.
Ran has more than 20 years of hands-on UX design experience, leading UX in B2B Agile driven organizations. These days Ran is managing a group of UX experts, visual designers and UX researchers in CyberArk, a market leader in securing critical enterprise assets. He is also a Product Design mentor in Google Launchpad, and the UX training program lead at the Technion continuing education division.