Interaction design and UX are in growing demand as product developers place more and more emphasis on the communication between users and digital products. While spending hours planning wireframes and designing the users’ technological journey, we hardly stop and ask: who are our users? Do Hasidic Jews need the same smartphones as the secular community?…

We all want our designs to be loved by the users. We all strive for a design which users will like, want to use and never be abandoned. Sounds like your relationships with your spouse? Sure it is! Why? It is that we – as well as our users – simply fall in love with…

Whether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don’t say much about creating engagement. As design evolves toward delivering integrated experiences across…