Crafting an amazing navigation is the foundation block to any user experience design, but what’s the right way to pave a clear path to your customers while also reaching your…
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design…
Join us for UX Night live on Zoom with the amazing Paul Boag About this Event The web has become a noisy place with millions of companies trying to get…
Join us for a fascinating UX case study on the Maccabi Health Care App. With Lilach Ben Artzi, Head of Digital, Maccabi Healthcare. About this Event The out brake of…
The product’s CEO, The product’s mother/father, 100% responsibility, 0% authority, “kolboynik” – these are some of the myths associated with Product Managers. In this lecture, Ruti Melamed-Shneorson, VP Product at PMsphere , will give us a sneak peek into the Product Management position: • What is Product Management? • How product manager and UX designer…
read moreA mental model is an explanation of someone’s thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person’s intuitive perception about his or her own acts and their consequences. Mental models can help shape behaviour and set an…
read moreServices are everywhere, from how you plan a trip to how you take your first child home. We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don’t make us feel happier or richer. Why are they not designed as well as the products we love to use? Today there…
read moreInteraction design and UX are in growing demand as product developers place more and more emphasis on the communication between users and digital products. While spending hours planning wireframes and designing the users’ technological journey, we hardly stop and ask: who are our users? Do Hasidic Jews need the same smartphones as the secular community?…
read moreWe all want our designs to be loved by the users. We all strive for a design which users will like, want to use and never be abandoned. Sounds like your relationships with your spouse? Sure it is! Why? It is that we – as well as our users – simply fall in love with…
read moreWhether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don’t say much about creating engagement. As design evolves toward delivering integrated experiences across…
read moreA brand is valuable equity. It relies on users perception and experiences with products and services. It holds a promise and commitment and when established as a positive and meaningful message, it makes a huge impact on business’ and sustainability of companies. The session takes a look at the impact of UI and UX on…
read moreKnocking Clients Off Their Seats (Lior Yair) Creating an amazing design is only a part of our job. The second part is to know how to present this design to the client. If you are a designer, product manager or anyone who spends most of their time working on creative, talking about design is an essential…
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