February 17, 2020 - Tel-Aviv
Behavioral Design UX
A full-day workshop on using Psychology to design your users’ behavior. With Dr. Liraz Margalit.

User Behavior – and how to form it – is the most significant knowladge for practitioners these days. If you’re interested in understanding and shaping how your users behave, a Behavioral Design workshop is a fast and impactful way to help your team start hacking user behavior.

This workshop helps product and UX professionals learn to use Behavior Design techniques to maximize the benefit for both the user and the business.

What will you learn?

Behavioral Design

Increase Conversion Rates. Apply the principles of behavioral economic to the design of your product or service, so that people will be motivated and persuaded to take specific action.

Designing for Emotions

Design products, apps and websites that match how people think and behave. Learn how to target for specific desired emotion.

UX Psychology

Understand the psychology behind what drives user behavior and how to build products to cater to core human needs.

Who is it for:

This workshop is designed for individuals seeking to deeply understand the motivations and biases behind users’ behavior and decision making processes. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.

This workshop will empower you with:

  • Detect users’ internal needs and the efficient ways to bridge between them and our goals.
  • Learn how to drive engagement and boost user motivation.
  • Real world examples of validated techniques from the Behavioral Design Toolbox
  • Practical ideas and hypotheses to run experiments on your product or service.
  • Read More >

The common belief about product design is that you need to provide your users the freedom to make decision but the opposite is true – you need to design their decision path to fit with your goals.

— Dr. Liraz Margalit

Dr. Liraz Margalit

Dr. Liraz Margalit is a Digital Psychologist who have worked with the world’s leading brands and help them in designing their user’s behavior and decisions. Based on her rich experience, she has developed a practical framework for behavioral design. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior.

The price below includes snacks throughout the day, coffee and a full lunch.

Frequently Asked Questions

  • Behavior Design is a practical approach that integrates Behavioral Economic and cognitive science models with design thinking to drive behavioral change at the product, service, and experience levels. The philosophy of Behavior Design is that science and creative problem solving go hand in hand. By simplifying behavioral science into an easy-to-use canvas and toolbox, Behavior Design Thinking enables you to pick up the tools and start innovating right away!

    Now more than ever, it’s critical for product organizations to know the science underneath human behavior, how to apply it, and how to respect users’ dignity.

  • Forget about best practices and common design knowledge
     Refuting the notion of best practices and myths about design
     How our brain process information and what is the role of emotions in the interaction?
     How we can design for the emotional brain?

    The relationship between experience and bottom line
     What is an experience?
     How can you measure an experience?
     How to create the right balance between positive and negative experiences

    Creating long lasting memories
     What do we remember from an experience
     How to identify the right set of emotions for your product
     How to shape your customers’ memory

    How do design an outstanding product in the world of abundance
     The brain in the world of TMI
     What is considered outstanding for our brain
     How to personify your product and personalize it for the relevant audience?

  • WeWork HaZerem
    10 HaZerem St, Tel-Aviv
    (Big Conference Room)

    Location Link

  • Yes, this workshop will in Hebrew.
    If you would like to participate in our English course, please send us an email.

    Convince your boss, download Hebrew PDF here

  • Or Send us an Email info@ uxsalon.com