November 5, 2019 - Tel-Aviv
Behavioral Design CX
A full-day workshop on how ton craft customers decision making in digital channels. With Dr. Liraz Margalit.

This workshop helps design leaders and product managers apply the behavioral cognitive perspective to their day to day work, so they will be able to effectively humanize the interaction with their products.

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Who should attend?

The workshop is for anyone seeking to deeply understand the motivations and biases behind users’ behavior and decision making processes. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.

Time and Date:

Tuesday, November 5, 2019 – Tel-Aviv
09:00 – 17:00

Eretz Israel Museum
2 Haim Levanon St. Ramat Aviv, Tel Aviv.

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  • Design products, apps and websites that match how people think and behave
  • Find, understand, evaluate and apply psychology theory to digital product design
  • Make better, informed design decisions and advocate to the wider team using psychology theory
  • Deep understanding of the psychology behind what drives user behavior and how to build products to cater to core human needs.
  • Read More >
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Dr. Liraz Margalit

Dr. Liraz Margalit, Web psychologist and Director of Behavioral Science at Clicktale, has developed a practical framework designing customers behavior. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior.

The price below includes light breakfast, snacks throughout the day and a full lunch. 17% VAT will be added on checkout. 

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Frequently Asked Questions

  • Section 1: Forget about best practices and common design knowledge
     Refuting the notion of best practices and myths about design
     How our brain process information and what is the role of emotions in the interaction?
     How we can design for the emotional brain?

    Section 2: The relationship between experience and bottom line
     What is an experience?
     How can you measure an experience?
     How to create the right balance between positive and negative experiences

    Section 3: Creating long lasting memories
     What do we remember from an experience
     How to identify the right set of emotions for your product
     How to shape your customers’ memory

    Section 4: How do design an outstanding product in the world of abundance
     The brain in the world of TMI
     What is considered outstanding for our brain
     How to personify your product and personalize it for the relevant audience?

  • Eretz Israel Museum

    2 Haim Levanon St. Ramat Aviv, Tel Aviv.
    Alexander Center

    > Google Maps

    There is paid parking (25 NIS) close to the museum.

  • Yes. Delicious catered lunches, snacks, and coffee are served throughout the day. Vegan option available!

    All food is Kosher.

  • Full refund if you cancel before September 4, 2019. We will offer you a 85% refund if you cancel before October 27, 2019 – Tel-Aviv. After that we cannot offer any refund. If you’re unable to attend consider transferring your ticket to a coworker or a friend.

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