We’re happy to announce that Eric Reiss, author of bestseller Usable Usability, is coming to Tel-Aviv for a full-day master class on how to create useful and usable products. This class will present a simple, alternative way to cut the usability cake – a method for evaluating and improving products and services that has proven successful with clients, business students, and even seasoned usability professionals.
What’s more, it includes a hands-on way for individuals within a large organization to carry out guerilla-style usability hacks that can be used to show the value of usability to the people in charge of the budgets.
Usability builds on three basic E’s – Ease, Elegance, Empathy. Here’s a quick rundown of Eric’s usability dogma as published in his book.
Ease of use – the product does what I want it to do. This deals with physical properties. Hence, the interactive elements should be:
- Functional (the buttons work, the speed is acceptable)
- Responsive (the application reacts to your input, the application provides cognitive feedback)
- Ergonomic (Fitt’s Law, keyboard shortcuts, field tabbing, etc.)
- Convenient (content and interactive objects are there where I need them and elements that are needed simultaneously are visible simultaneously)
- Foolproof (less risk of error through RAF – Remind, Alert, Force. Less reliance on instructions)
Elegance and clarity – the product does what I expect it to do. This deals with psychological properties. Hence, interactive elements should be:
- Visible (controls that can’t be seen don’t exist. Cut down the visual noise. Think feng shui)
- Understandable (clear and concise, no unexplained icons, colors and physical groupings for related functions and to improve scent)
- Logical (don’t make me think, build sensible flows)
- Consistent (always the same name for the same function, no reuse of icons for different functions, no behavioral changes as objects open or close)
- Predictable (functions and navigation always in same place, elements don’t suddenly change behavior)
Empathy – understanding and addressing the needs of the users. After all, you can’t practice user-centered or user-driven design if you don’t care about these folks. Discussion of how innovation can be used in an empathetic and profitable way by designers.
Meet Eric Reiss December 16, 2015 in Tel Aviv. We will explore good and bad design practices and learn how to recognize, avoid and remedy common and not-so-obvious usability issues. The class is chock-full of examples and case studies which clearly demonstrate general principles of usability and specific guidelines alike.
For more information and registration, visit this page.