Wearable Technology is a category of technology devices in the Internet of Things (IoT) that can be worn by a consumer on their bodies. These devices include the Fitbit smart bracelet that tracks your daily…
read moreThe Kano Model is a technique for classifying customer needs and determining appropriate levels of innovation for products and services. Created in the 1980s by Prof. Kano, its main objective is to help team uncover,…
read moreThe product’s CEO, The product’s mother/father, 100% responsibility, 0% authority, “kolboynik” – these are some of the myths associated with Product Managers. In this lecture, Ruti Melamed-Shneorson, VP Product at PMsphere , will give us…
read moreA mental model is an explanation of someone’s thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person’s…
read moreServices are everywhere, from how you plan a trip to how you take your first child home. We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don’t make us…
read moreInteraction design and UX are in growing demand as product developers place more and more emphasis on the communication between users and digital products. While spending hours planning wireframes and designing the users’ technological journey,…
read moreWe all want our designs to be loved by the users. We all strive for a design which users will like, want to use and never be abandoned. Sounds like your relationships with your spouse?…
read moreWhether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many…
read moreA brand is valuable equity. It relies on users perception and experiences with products and services. It holds a promise and commitment and when established as a positive and meaningful message, it makes a huge…
read moreKnocking Clients Off Their Seats (Lior Yair) Creating an amazing design is only a part of our job. The second part is to know how to present this design to the client. If you are a…
read more